1. OUR BUSINESS
OVERVIEW
ThriveMate helps Thrive Themes users build or improve their websites using courses, consulting and one-on-one services.
OUR MARKET
Our primary market is the estimated 50,000 Thrive Themes customers.
The market is divided in 3 sub-groups.
Group #1.
People with a budget looking to hire designers, technical people or experts.
Group #2.
People with limited budgets that would rather take courses and/or coaching.
Group #3.
People with no budget who want to learn everything on their own with free methods.
Subsegments
• People that are current users of Thrive Themes
• People considering buying Thrive Themes
• People who just bought Thrive Themes
• Established business owners vs new business owners
PROBLEMS
SYMPTOMS
• Frustration
• Technical issues
• Revenue issues
• Feel they are wasting time or money
• Can't find someone to help them.
• Can't find the problem
• Can't seem communicate their needs
• Hiring didn't solve the problem
CAUSES
• People are often doing it for the first time
• They don't have a written document to follow or to help them hire
• Feel they are wasting time
• Lack of technical skills, design skills or marketing skills.
MISTAKES PEOPLE MAKE
• Buy new tools
• Buy new course
• Stop because they are stuck
• Distracted by features
• Overcomplicate
CONCEQUENCES PEOPLE FACE IF NOT SOLVING THE PROBLEMS
• Stop their project before getting any revenue
• Long delays before getting any revenue
• Leaving money on the table
STAGES
People get stuck in 1 of 4 stages.
• Can't launch website
• Can't generate leads
• Can't generate revenue
• Can't scale
OUR SOLUTION
We help in 3 aspects
1. Identify the problems (Free Course)
2. List what needs to be done and simplify (Planning Course)
3. DIY or Hire (Consultancy)
WHAT IS UNIQUE ABOUT THRIVEMATE
- Founder spent entire life in technology, telecom, and integration of systems in multiple countries.
- Started ThriveMate after discovering lots of Thrive Themes users are ready to pay to get help.
- Spent the last 4 years helping 200 people build their website with Thrive Themes exclusively. I have realized that new business owners need more than a website.
- Thrive Themes is the only page builder we use.
- Before focusing on Thrive Themes only, I spent the previous 6-7 years building, fixing or maintaining 1000 WordPress websites for a large range of clients.
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2. OUR CURRENT SITUATION
MARKET
Approx. Estimated 50,000 Thrive Themes customers
OUR NUMBERS
Averages per month
• 4 blog posts and 4 videos created
• 4 blog posts shared on Facebook, Linkedin, Twitter
• 1500 visitors on our website
Organic 96%, Social 3% Ads: 90 clicks/month
50% of traffic non Thrive Themes related
85% Desktop 14% Mobile 1% Tablet
• 30 leads generated
• 20 conversations
• 2 sales
• 2 deliveries
• 1 testimonials
• 0 referral
Revenue between 0K TO 100K
WHAT IS CURRENTLY WORKING
The website www.thrivemate.com is live.
The course website courses.thrivemate.com is live.
We generate leads from blog, ads, and a third-party platform.
We already generate leads, we now have to start offering the courses.
WHAT IS NOT WORKING
No technical, design or marketing issues as of now.
OPPORTUNITIES
• With the latest pendamic, the world is shifting a lot online.
• Thrive Apprentice will be one of the few course platform fully customizable.
• Building a business is hard and I can share my knowledge.
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3. OUR GOALS
OVERALL GOAL:
Revenue of 100K to 200K
TARGETS
Weekly goals
• 1 blog posts and 1 videos created
• 1 blog posts shared on Facebook, Linkedin, Twitter
• 4 engagements on Social Media
• 1000 website visitors
• 60 leads generated
• 40 conversations
• 5 sales
• 5 deliveries
• 4 testimonials
• 1 client referral
• 3 affiliate referrals
Revenue between 100K TO 200K
REVENUE MODELS
One-on-One, Courses, affiliates revenue
PRODUCT LADDER
Free Content, Entry-level course, Fundamental Course, Ongoing coaching
OTHER GOALS
Other future goals: We want to go after other new niches as well.
RETURN ON INVESTMENT
Target Gross Profit Margin of 50%.
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4. OUR PRODUCTS AND SERVICES
PRODUCT #1:
• Name: How to hire someone to help you with your website and marketing
• Who is it for: For people frustrated and stuck.
• Trust signals: Testimonials, Good Design
• Price: Will be $199.
• Ideal Clients: Thrive Themes users wanting to hire someone.
• Insights: Why some people fail and why some succeed.
• How to buy: Purchase directly on Thrive Apprentice website
PRODUCT #2:
• Name: Conversion Rate Optimization Opportunities
• Who is it for: For people wanting to improve their website conversion rates
• Trust signals: Examples, case studies.
• Price: $199.
• Ideal Clients: Thrive Themes users open a 3rd-person perspective.
• Insights: I have analyzed at thousands of websites.
• How to buy: Purchase directly on Thrivemate website.
PRODUCT #3:
• Name: Consultancy and design
• Who is it for: For people looking for advice.
• Trust signals: Testimonials, Portfolio.
• Price: $150/hour.
• Ideal Clients: Thrive Themes users wanting to avoid making mistakes.
• Insights: Why some people fail and why some succeed.
• How to buy: Purchase directly on Thrive Apprentice website
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5. OUR DIGITAL ASSETS
EXISTING ASSETS
MARKETING ASSETS
Domain: ThriveMate.com
• Home Page https://www.thrivemate.com/
• Blog https://www.thrivemate.com/blog/
• Blog Posts: Over 75 blog posts. Example: https://www.thrivemate.com/pitch/
• Youtube Channel 42 videos, 118 subscribers https://www.thrivemate.com/yt/
• LinkedIn Profile https://www.linkedin.com/in/denisethier/
• Facebook Profile : https://www.facebook.com/denisethiercom
• Facebook Page https://www.thrivemate.com/fbp/
• Facebook Group: 11 subscribers https://www.thrivemate.com/fb/
• Twitter Profile (50 followers): https://www.thrivemate.com/twitter
• Pinterest https://www.pinterest.ca/thrivemate/
• Google Ads: Thrive Themes expert, Thrive Themes designer
TEMPLATES
• Regular Page: https://www.thrivemate.com/about-us/
• Default blog post: https://www.thrivemate.com/pitch/
• Full width blog post: https://www.thrivemate.com/list-of-all-132-blocks-available-in-the-thrive-theme-builder-shapeshift-theme-in-2020/
• Video blog post: https://www.thrivemate.com/use-thrive-apprentice-with-thrive-leads/
TRIGGER-BASED CTA ASSETS
Free Checklist offer
• On All Pages and Posts
• Post Footer
• In-Content
• Exit-Intent with LightBox
SALES ASSETS
• Website Design Service https://www.thrivemate.com/services/webdesign/
• Conversion-Rate Audit https://www.thrivemate.com/cro/
• Mastermind Sales Page https://www.thrivemate.com/mastermind/
TRUST BUILDING ASSETS
• About us https://www.thrivemate.com/about-us/
• Portfolio Page https://www.thrivemate.com/portfolio/
• Contact us https://www.thrivemate.com/contact-us/
• Checklist https://www.thrivemate.com/checklist/
• Status Page https://status.thrivemate.com/
PURCHASING ASSETS
• Payment page with ThriveCart using Thrive Apprentice integration.
• 3 products in ThriveCart.
• All payments are taken in USD.
DELIVERY ASSETS
https://courses.thrivemate.com
Thrive Apprentice course pages.
Custom CSS was applied to improve the look and feel.
Thrive Comments used for Q&A.
Planning Course: 10 to 20 Video lessons
Implementation Course: 100+ Video lessons.
NEW ASSETS TO BUILD (in the next 60 days)
• 1 Page: Free Guide: https://www.thrivemate.com/freeguide.
• 1 Thank You Page.
• 8 YouTube videos.
• 4 Google Ads Copy.
ASSETS TO IMPROVE (in the next 60 days)
• 1 Page: Free Guide: https://www.thrivemate.com/mastermind (Page is existing but needs updating).
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6. DESIGN
DESIGN COMPLEXITY
Start with simple design first, and add complexity when needed.
DESIGN STYLE
Use Thrive Themes blocks and template whenever possible.
DESIGN FLEXIBILITY
Balanced approach (speed, responsiveness, design)
Iterative approach and review every 2 hours.
Testing Approach and tools
FONTS
See style guide https://www.thrivemate.com/brandstyleguide
Headers: Open Sans Bold
Text: Nunito Sans
LOGO
See Style Guide: https://www.thrivemate.com/brandstyleguide
COLORS
See style guide https://www.thrivemate.com/brandstyleguide
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7. TOOLS WE USE
DOMAIN AND HOSTING
Domain: $20/year
Siteground Hosting (GrowBig Plan): $83.88/year
WEBSITE AND DESIGN
WordPress: Free
Thrive Themes Member Subscription: $228/year
Currently Using
- Thrive Themes Builder
- Thrive Architect
- Thrive Ovation
- Thrive Ultimatum
- Thrive Comments
- Thrive Quiz Builder
Yoast SEO: Free.
ThirstyAffiliates Pro: $99/year
ProWritingAid: $80/year
RelayThat $50 (one-time)
COMMUNICATION AND DESIGN
Google Workspace Email hosting: $180/year
ActiveCampaign Lite: $228/year
Screencast.com Pro Hosting $120/year
SnagIt: $24/year
Email Signature: WiseStamp ($60 one time) or Scribe
Amazon S3 Video Hosting: ~$10/month
Amazon S3 Video Hosting: $10/month
Droplr: $50 (one-time)
Zoho SalesIQ: Free
Wistia: Free
YouTube Channel: Free
Facebook: Free
Pinterest: Free
Twitter: Free
Linkedin:Free
Zoom: Free
Skype: Free
Google Meet: Free
Evernote: Free
SEO, ADS AND TRACKING
Serpstat: $50 (one-time)
Google Ads: $100/month
Google Analytics: Free
Google Tag Manager: Free
Google Search Console: Free
Google Facebook Pixel: Free
LinkedIn Pixel: Free
SEMRush: Free
AHREF: Free
PAYMENTS
ThriveCart: $500 (one time)
Stripe: 3%
Paypal: 3%
Payments taken in USD Currency
TESTING AND MONITORING
Site24x7: Free
Google Alerts: Free
Network-tools.com: Free
WhatIsMyDns.com: Free
https://developers.google.com/speed/pagespeed/insights/: Free
https://web.dev/measure/ Free
https://www.webpagetest.org/: Free
https://gtmetrix.com/:Free
https://defaced.dev/tools/layout-shift-gif-generator/: Free
OTHER TOOLS
Budget for new tools: $300/year
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8. NEW TOOLS NEEDED
None
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9. INTEGRATIONS
Thrive Leads with Active Campaign (API)
Fields: Name(text), email(email), Message (memo field).
Thrive Quiz builder to ActiveCampaign (API).
Fields: Name(text), email(email), Answers (memo field).
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10. BUDGET FOR TOOLS
$1,200 / year.
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11. MARKETING BUDGET
10 TO 20% PER YEAR
FREELANCERS
$1,200 / year.
COURSES/COACHING
$1,200 / year.
ADS
$1,200 / year
12. OWNER'S AVAILABILITY
During the project
WEEKLY
• Content Creation: 4 hours
• Content Review: 2 hours
